The Inkwell blog
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Helping startups succeed: Everything you need to know about The Pitch 2023
The Pitch is one of the UK’s largest startup pitching competitions. Run by the team at Inkwell, the programme strives to support startups in their journey to raising investment and helps our partners build relationships with the UK’s most exciting businesses.
Nine tips for starting and building online communities for small business owners
If you want to create communities – vibrant, engaged peer-to-peer networks – then precision and effort is required. There is no “right” way, of course. It can be in-person or the more modern incarnation of a Discord group.
Online, in-person, or hybrid: How should you run your events?
There’s no doubt that the pandemic changed the business world. Several lockdowns meant many businesses had to adopt flexible working options for employees – and similar approaches had to be taken to holding events.
Four tips for marketing to people who are about to launch businesses
Targeting pre-launch businesses is an opportunity to sell startup services and build loyalty. Here are four practical tips about marketing to this audience.
The Pitch returns for 2022: Bigger than ever before
Here at Inkwell, we’re passionate about supporting startups and helping them grow to the next level. We’re excited to announce that our annual competition The Pitch is officially back for 2022.
Four emerging trends startup founders are tackling in 2022
Based on the 500 applicants and 60 finalists of The Pitch 2021, here’s our roundup of the four key trends that emerged as ones to watch in the coming year.
Stop marketing to “SMEs”: Refining your personas is essential to effective marketing
Don’t make the mistake of lumping “small businesses” together. Marketing to groups within the SME segment is essential to cutting through the noise.
How to create tone of voice guidelines that make your content resonate
How important is it to write in the same language as clients? And how do you find out what their language is? We’ve outlined five easy steps you can take to answer these questions.
Inkwell’s marketing manager shares her favourite time-saving tools
Meet Inkwell’s new marketing manager Talicza and get recommendations for marketing tools that will save you time and effort.
The eight most common issues we see in content marketing audits
Over the last two years, we’ve completed dozens of content audits. Here's everything we've learnt on the journey.
How often should we be updating blog content to make sure it performs well?
Updating a page is a great way to capitalise on content that’s performing well, plus making updates can improve the page’s search engine ranking.
How to create a digital learning hub to drive brand engagement
Digital learning hubs have become increasingly popular in the last few years. If you’ve used a major business support website like a bank or accounting firm, then chances are you’ve used a digital learning hub.
The Pitch is back for 2021 with a mission to get 3,000 startups investment ready
The Pitch has returned for 2021 with a pledge to help 3,000 British and Irish startups get investment ready. The final 10 get to pitch to top investors for the opportunity to be mentored and potentially win investment.
Creating company values from scratch
When we made the decision to rebrand from Box 2 Media to Inkwell, it was clear from day one that we had a lot of groundwork to do – starting with our values.
Goodbye Box 2 Media – hello Inkwell
Today we’re excited to introduce our new name and brand. Here’s why we decided it was time for us to change.
How to create a style guide for your business
A style guide sets out a standard for language, grammar and tone across your business. It’s an essential part of keeping your copy consistent and authoritative, regardless of who the author is.
The five things we learnt from taking The Pitch online
When coronavirus hit at the start of the The Pitch 2020 campaign, we had two months to move everything online. Here’s how we turned our tried-and-tested startup boot camps into a digital-only programme.