Our Team
Inkwell is a team of Bristol-based writers, editors, marketers, designers and videographers, all brought together by a shared love of hard work, high-quality content and Mariah Carey’s 1995 song ‘Fantasy’.
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Chris Goodfellow, Founder and CEO
Chris worked as a business journalist and editor for over a decade. The entrepreneurs he wrote about inspired him to take the leap and start his own business. These days Chris focuses on client strategy and building the team. Outside of work he loves his kids, books and basketball.
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Amalie Smith, Head of Content
With almost a decade of content creation under her belt, sun-seeking and karaoke-loving Amalie manages our client projects, developing strategies to bring their ideas to life. Away from her desk, she’s happiest watching live music, exploring new places, and staying active on two feet or two wheels.
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Kat Haylock, Lead Writer
Kat is our lead writer on the team. She’s been working with startups and small businesses for over five years, writing about everything from leadership and strategy to innovation and edtech. Outside of work, you’ll find her reading, watching rugby or hiking with her Bedlington Whippet Bernie.
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Siân Cahill, Staff Writer
Staff writer Siân works on anything and everything our clients need, using her passion for great copy to create compelling, audience-driven content. When she's not crafting copy and spotting typos a mile off, Siân is usually baking, watching superhero films, or playing golf (badly, but having a great time).
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Sian Avent, Content and Marketing Assistant
Joining us fresh out of university, Sian is our content and marketing assistant. She supports us on client projects, and also acts as the community manager for our startup competition, The Pitch. In her spare time, she can normally be found in a local bookstore, bingeing Buffy the Vampire Slayer or travelling.
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Kai Nodland, Designer
Kai has over a decade of experience in B2B, working on everything from branding and websites to illustrations and motion graphics. He brings creativity and a famous eye for detail to his projects, making him incredibly popular with our clients. Kai not only created the branding for Inkwell but helped us name the company.
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Tim Shapcott, Video Producer
Tim is a video producer and photographer who has worked with a wide range of clients. He’s an expert at putting people at ease to create videos that feel relatable and human, and has filmed everything from social clips to educational video courses at Inkwell. Tim can usually be found looking for his next coffee or an excuse to film with his drone.